TAR 29 Premiere Episode Ratings

[Ken McElhaney]

Although TAR won its timeslot, it suffered a substantial drop from the previous season. Source: http://tinyurl.com/k62g97j

- 4.3 Overall
- 0.9/3 Share of 18-49 Year Old

Normally, ratings matter little to TAR because they have been rock-steady since the move to Friday night. However, with TAR now being a mid-season replacement, having to move up its premiere date unexpectedly by three weeks, and starting off at 10pm/9pm Central timeslot, it’s not much of a stretch to anticipate the ratings would take a hit like this.

In its last season which aired during the spring, each episode of TAR 28 was in the 5.4 – 6.0 range with the premiere and final episodes having virtually the same ratings. In fact, the ratings mirrored TAR 26, the preceding spring season to an almost eerie degree. Proof positive that the “YouTube Stars” had zero impact on TAR’s audience and why this year’s gimmick was really for hardcore fans only.


Is TAR on the fence this season?

Well, CBS did not renew it early like several other shows nor was Phil to be seen on Twitter last night in terms of his normal tweet-storm which had accompanied each show for the past few seasons. Perhaps he’s doing it somewhere else or CBS just gave up on the idea or whatever. Still, not a great sign for the show being renewed, although TAR has been in worse situations before and survived.

Too early for a prediction, but going in TAR’s favor is that CBS has not undergone a big management change and TAR has a loyal if unspectacular following that makes it almost perfect as a mid-season replacement. However, if the ratings drop substantially, then it will not be renewed, that is for sure.

[Dnrapp]

Post by Ken McElhaney
Although TAR won its timeslot, it suffered a substantial drop from the previous season. Source: http://tinyurl.com/k62g97j
- 4.3 Overall
- 0.9/3 Share of 18-49 Year Old
Normally, ratings matter little to TAR because they have been rock-steady since the move to Friday night. However, with TAR now being a mid-season replacement, having to move up its premiere date unexpectedly by three weeks, and starting off at 10pm/9pm Central timeslot, it’s not much of a stretch to anticipate the ratings would take a hit like this.
In its last season which aired during the spring, each episode of TAR 28 was in the 5.4 – 6.0 range with the premiere and final episodes having virtually the same ratings. In fact, the ratings mirrored TAR 26, the preceding spring season to an almost eerie degree. Proof positive that the “YouTube Stars” had zero impact on TAR’s audience and why this year’s gimmick was really for hardcore fans only.
Is TAR on the fence this season?
Well, CBS did not renew it early like several other shows nor was Phil to be seen on Twitter last night in terms of his normal tweet-storm which had accompanied each show for the past few seasons. Perhaps he’s doing it somewhere else or CBS just gave up on the idea or whatever. Still, not a great sign for the show being renewed, although TAR has been in worse situations before and survived.
Too early for a prediction, but going in TAR’s favor is that CBS has not undergone a big management change and TAR has a loyal if unspectacular following that makes it almost perfect as a mid-season replacement. However, if the ratings drop substantially, then it will not be renewed, that is for sure.

As long as they win their timeslot and the advertisers are happy with it TAR should be OK. Other big question are. How TAR compares with what the rating were for the show in that timeslot before? and What was the ratings of shows in that timeslot in past seasons?

[Ken McElhaney]

Post by Dnrapp

Post by Ken McElhaney
Although TAR won its timeslot, it suffered a substantial drop from the previous season. Source: http://tinyurl.com/k62g97j
- 4.3 Overall
- 0.9/3 Share of 18-49 Year Old
Normally, ratings matter little to TAR because they have been rock-steady since the move to Friday night. However, with TAR now being a mid-season replacement, having to move up its premiere date unexpectedly by three weeks, and starting off at 10pm/9pm Central timeslot, it’s not much of a stretch to anticipate the ratings would take a hit like this.
In its last season which aired during the spring, each episode of TAR 28 was in the 5.4 – 6.0 range with the premiere and final episodes having virtually the same ratings. In fact, the ratings mirrored TAR 26, the preceding spring season to an almost eerie degree. Proof positive that the “YouTube Stars” had zero impact on TAR’s audience and why this year’s gimmick was really for hardcore fans only.
Is TAR on the fence this season?
Well, CBS did not renew it early like several other shows nor was Phil to be seen on Twitter last night in terms of his normal tweet-storm which had accompanied each show for the past few seasons. Perhaps he’s doing it somewhere else or CBS just gave up on the idea or whatever. Still, not a great sign for the show being renewed, although TAR has been in worse situations before and survived.
Too early for a prediction, but going in TAR’s favor is that CBS has not undergone a big management change and TAR has a loyal if unspectacular following that makes it almost perfect as a mid-season replacement. However, if the ratings drop substantially, then it will not be renewed, that is for sure.

As long as they win their timeslot and the advertisers are happy with it TAR should be OK. Other big question are. How TAR compares with what the rating were for the show in that timeslot before? and What was the ratings of shows in that timeslot in past seasons?

Winning the timeslot is a secondary consideration for networks, not a primary one. Going in TAR's favor is that the show is considerably cheaper to produce compared to a one-hour drama. There have been shows that have won their timeslot and been canceled anyway because their cost, overall rating, or demographic appeal was not enough to make the show profitable or appealing to advertisers.

How does TAR compare to "Blue Bloods", which occupied the same spot on the CBS line-up for years? There is no comparison, "Blue Bloods" averaged 12 - 13 million viewers for its Friday night run compared to just over 4 million for TAR's season premiere.

So yea, "Blue Bloods" crushes TAR totally.

Does that mean TAR is doomed? Probably not, but we'll see.

Ken

[Ken McElhaney]

Post by Dnrapp

Post by Ken McElhaney
Although TAR won its timeslot, it suffered a substantial drop from the previous season. Source: http://tinyurl.com/k62g97j
- 4.3 Overall
- 0.9/3 Share of 18-49 Year Old
Normally, ratings matter little to TAR because they have been rock-steady since the move to Friday night. However, with TAR now being a mid-season replacement, having to move up its premiere date unexpectedly by three weeks, and starting off at 10pm/9pm Central timeslot, it’s not much of a stretch to anticipate the ratings would take a hit like this.
In its last season which aired during the spring, each episode of TAR 28 was in the 5.4 – 6.0 range with the premiere and final episodes having virtually the same ratings. In fact, the ratings mirrored TAR 26, the preceding spring season to an almost eerie degree. Proof positive that the “YouTube Stars” had zero impact on TAR’s audience and why this year’s gimmick was really for hardcore fans only.
Is TAR on the fence this season?
Well, CBS did not renew it early like several other shows nor was Phil to be seen on Twitter last night in terms of his normal tweet-storm which had accompanied each show for the past few seasons. Perhaps he’s doing it somewhere else or CBS just gave up on the idea or whatever. Still, not a great sign for the show being renewed, although TAR has been in worse situations before and survived.
Too early for a prediction, but going in TAR’s favor is that CBS has not undergone a big management change and TAR has a loyal if unspectacular following that makes it almost perfect as a mid-season replacement. However, if the ratings drop substantially, then it will not be renewed, that is for sure.

As long as they win their timeslot and the advertisers are happy with it TAR should be OK. Other big question are. How TAR compares with what the rating were for the show in that timeslot before? and What was the ratings of shows in that timeslot in past seasons?

I deleted my original post because I made a pretty bad error and want to correct it. Yes, I make mistakes and own up to them ... I know, it's pretty shocking.

Winning the timeslot is a secondary consideration for networks, not a primary one. Going in TAR's favor is that the show is considerably cheaper to produce compared to a one-hour drama. There have been shows that have won their timeslot and been canceled anyway because their cost, overall rating, or demographic appeal was not enough to make the show profitable or appealing to advertisers.

How does TAR compare to previous shows in the timeslot? Well, last fall CBS premiered "Pure Genius" which only lasted 13 episodes. It started at over 6 million viewers and drifted downwards to 5 million. "Training Day" replaced it and did even worse, going down to 4 million before the untimely death of Bill Paxton caused CBS to pull the remaining episodes.

The TAR premiere didn't do much better than "Training Day", but it is a lot cheaper to produce so it will almost certainly stay unless the ratings really tank.

Ken
Ken

[JDunlop]

Post by Ken McElhaney

Post by Dnrapp

Post by Ken McElhaney
Although TAR won its timeslot, it suffered a substantial drop from the previous season. Source: http://tinyurl.com/k62g97j
- 4.3 Overall
- 0.9/3 Share of 18-49 Year Old
Normally, ratings matter little to TAR because they have been rock-steady since the move to Friday night. However, with TAR now being a mid-season replacement, having to move up its premiere date unexpectedly by three weeks, and starting off at 10pm/9pm Central timeslot, it’s not much of a stretch to anticipate the ratings would take a hit like this.
In its last season which aired during the spring, each episode of TAR 28 was in the 5.4 – 6.0 range with the premiere and final episodes having virtually the same ratings. In fact, the ratings mirrored TAR 26, the preceding spring season to an almost eerie degree. Proof positive that the “YouTube Stars” had zero impact on TAR’s audience and why this year’s gimmick was really for hardcore fans only.
Is TAR on the fence this season?
Well, CBS did not renew it early like several other shows nor was Phil to be seen on Twitter last night in terms of his normal tweet-storm which had accompanied each show for the past few seasons. Perhaps he’s doing it somewhere else or CBS just gave up on the idea or whatever. Still, not a great sign for the show being renewed, although TAR has been in worse situations before and survived.
Too early for a prediction, but going in TAR’s favor is that CBS has not undergone a big management change and TAR has a loyal if unspectacular following that makes it almost perfect as a mid-season replacement. However, if the ratings drop substantially, then it will not be renewed, that is for sure.

As long as they win their timeslot and the advertisers are happy with it TAR should be OK. Other big question are. How TAR compares with what the rating were for the show in that timeslot before? and What was the ratings of shows in that timeslot in past seasons?

I deleted my original post because I made a pretty bad error and want to correct it. Yes, I make mistakes and own up to them ... I know, it's pretty shocking.
Winning the timeslot is a secondary consideration for networks, not a primary one. Going in TAR's favor is that the show is considerably cheaper to produce compared to a one-hour drama. There have been shows that have won their timeslot and been canceled anyway because their cost, overall rating, or demographic appeal was not enough to make the show profitable or appealing to advertisers.
How does TAR compare to previous shows in the timeslot? Well, last fall CBS premiered "Pure Genius" which only lasted 13 episodes. It started at over 6 million viewers and drifted downwards to 5 million. "Training Day" replaced it and did even worse, going down to 4 million before the untimely death of Bill Paxton caused CBS to pull the remaining episodes.
The TAR premiere didn't do much better than "Training Day", but it is a lot cheaper to produce so it will almost certainly stay unless the ratings really tank.
Ken
Ken

I don't know the exact demographics, but I would suspect that TAR viewers skew towards the higher income brackets, which makes advertising more attractive (and expensive) for certain marketers. Combined with the overall lower costs (especially since it seems like they're paying their video crew less given the results) it makes the show profitable. And it's still considered one of if not the top "prestige" reality shows, so there's that benefit to the "Tiffany Network".

I have thought that having TAR rotate with Survivor made sense, but CBS prefers Big Brother in the summer. (I'm guessing the Undercover Boss is dead.) TAR has been, and could still be, a decent summer series for CBS. Or, even a Saturday 8PM show, but it appears that it's more profitable these days for networks to show same week reruns.

[Ken McElhaney]

Post by JDunlop
I don't know the exact demographics, but I would suspect that TAR viewers skew towards the higher income brackets, which makes advertising more attractive (and expensive) for certain marketers. Combined with the overall lower costs (especially since it seems like they're paying their video crew less given the results) it makes the show profitable. And it's still considered one of if not the top "prestige" reality shows, so there's that benefit to the "Tiffany Network".
I have thought that having TAR rotate with Survivor made sense, but CBS prefers Big Brother in the summer. (I'm guessing the Undercover Boss is dead.) TAR has been, and could still be, a decent summer series for CBS. Or, even a Saturday 8PM show, but it appears that it's more profitable these days for networks to show same week reruns.

I agree. Although given CBS's hesitancy to run new shows on Saturday along with college football coverage in the fall, I'm not seeing that happening.

Despite the objections of a certain BB fan, TAR has co-existed with BB before during the 4th and 5th season with no detriment to the ratings of either show.

Having said that, I truly believe that CBS simply does not know what to do with TAR. From their actions, it seems that they are wanting to eventually end the series. However, there are too many advantages in keeping it around.

No matter the changes they have made to TAR in terms of contestants (angry one season, calm the next), it made zero difference in the ratings so the audience seems locked in.

My guess (for now)is that TAR will complete its run for this season and get renewed on a "mid-season replacement" basis like it was before. If it does not replace a series, then it will run starting in late April as was the original plan and end at about the same time that BB will start its run. Unless the ratings either tank or explode, in which case CBS will have to come up with a new plan.

Ken

[Loren Pechtel]

On Sat, 1 Apr 2017 10:35:03 -0700 (PDT), Ken McElhaney

Too early for a prediction, but going in TAR’s favor is that CBS has not undergone a big management change and TAR has a loyal if unspectacular following that makes it almost perfect as a mid-season replacement. However, if the ratings drop substantially, then it will not be renewed, that is for sure.

One problem, though: It's been on a **long** time. Those loyal
followers are aging and thus becoming less attractive to advertizers.

[Ken McElhaney]

Post by Loren Pechtel
On Sat, 1 Apr 2017 10:35:03 -0700 (PDT), Ken McElhaney

Post by Ken McElhaney
Too early for a prediction, but going in TAR’s favor is that CBS has not undergone a big management change and TAR has a loyal if unspectacular following that makes it almost perfect as a mid-season replacement. However, if the ratings drop substantially, then it will not be renewed, that is for sure.

One problem, though: It's been on a **long** time. Those loyal
followers are aging and thus becoming less attractive to advertizers.

At some point, yes.

Whether that becomes true today, tomorrow, or five years from now, we'll see.

Ken

[JDunlop]

Post by Loren Pechtel
On Sat, 1 Apr 2017 10:35:03 -0700 (PDT), Ken McElhaney
One problem, though: It's been on a **long** time. Those loyal
followers are aging and thus becoming less attractive to advertizers.

Hey, I resemble that remark!

But, this Baby Boomer makes more money than most Millennials, and I spend more. So advertisers SHOULD want to make me happy. (Of course, I DVR everything and FF through the commercials anyway!)

[Michael Black]

Post by JDunlop

Post by Loren Pechtel
On Sat, 1 Apr 2017 10:35:03 -0700 (PDT), Ken McElhaney
One problem, though: It's been on a **long** time. Those loyal
followers are aging and thus becoming less attractive to advertizers.

Hey, I resemble that remark!
But, this Baby Boomer makes more money than most Millennials, and I
spend more. So advertisers SHOULD want to make me happy. (Of course, I
DVR everything and FF through the commercials anyway!)

I haven't eaten meat since I was 19, 38 years ago. I'm hardly likely to
be lured by Big Mac commercials.

I thought that was the point. It wasn't about money so much, but that the
younger audience can be convinced to try something new, or buy this or
that. So advertising is mostly aimed at them. Older people are more set
in their ways. There's not a lot advertised on tv, that I think "boy that
sounds great, I think I'll try that". And the older you get, the more
stuff you've accumulated, so you are less likely to need new things.

Another split is that while "the kids" may have less money, more of it is
available to spend. They may still live at home, so any income can go to
buying things, so the advertisers like that. Even on their own, they have
less overhead than someone older, who might have children, or a house to
fuss over or whatever.

Michael

[Ken McElhaney]

Post by Michael Black

Post by JDunlop

Post by Loren Pechtel
On Sat, 1 Apr 2017 10:35:03 -0700 (PDT), Ken McElhaney
One problem, though: It's been on a **long** time. Those loyal
followers are aging and thus becoming less attractive to advertizers.

Hey, I resemble that remark!
But, this Baby Boomer makes more money than most Millennials, and I
spend more. So advertisers SHOULD want to make me happy. (Of course, I
DVR everything and FF through the commercials anyway!)

I haven't eaten meat since I was 19, 38 years ago. I'm hardly likely to
be lured by Big Mac commercials.
I thought that was the point. It wasn't about money so much, but that the
younger audience can be convinced to try something new, or buy this or
that. So advertising is mostly aimed at them. Older people are more set
in their ways. There's not a lot advertised on tv, that I think "boy that
sounds great, I think I'll try that". And the older you get, the more
stuff you've accumulated, so you are less likely to need new things.
Another split is that while "the kids" may have less money, more of it is
available to spend. They may still live at home, so any income can go to
buying things, so the advertisers like that. Even on their own, they have
less overhead than someone older, who might have children, or a house to
fuss over or whatever.
Michael

Despite any rumors to the contrary, the 18 to 49 demographic is the one that advertisers hone in on as reflected in the ratings. Millennials are a highly-prized group and quite a large one. There may be more Baby Boomers, but they are also more set in their ways.

The thing is, we don't know what goes on in CBS to know what will keep TAR on the air. It may be a "mid-season replacement" until it is canceled which may be at the end of this season, next season, or several years from now.

Ken

[Loren Pechtel]

Post by JDunlop

Post by Loren Pechtel
On Sat, 1 Apr 2017 10:35:03 -0700 (PDT), Ken McElhaney
One problem, though: It's been on a **long** time. Those loyal
followers are aging and thus becoming less attractive to advertizers.

Hey, I resemble that remark!
But, this Baby Boomer makes more money than most Millennials, and I spend more. So advertisers SHOULD want to make me happy. (Of course, I DVR everything and FF through the commercials anyway!)

I'm a little younger but similar.

We might have more money but we aren't as easily influenced into
spending it.

[Michael Black]

Post by Loren Pechtel
On Sat, 1 Apr 2017 10:35:03 -0700 (PDT), Ken McElhaney

Too early for a prediction, but going in TAR?s favor is that CBS has not undergone a big management change and TAR has a loyal if unspectacular following that makes it almost perfect as a mid-season replacement. However, if the ratings drop substantially, then it will not be renewed, that is for sure.

One problem, though: It's been on a **long** time. Those loyal
followers are aging and thus becoming less attractive to advertizers.

And those loyal followers may start expiring at some point. It would
depend on how old they were when they started watching.

Michael

[Frosty]

Not sure if i feel worried. 30 would be an event season. It's in the
wrong time slot for a reality show not to mention most people are
starting to give up prime time tv this time of year.